" I believe in efficiency and pragmatism and made it my mission to provide realistic solutions and easily applicable strategies so that solo entrepreneurs can implement them instantly and get the results they deserve. "


Hello! My name is Alena Paturaud and I work with motivated entrepreneurs, helping them to get more clients, more visibility and develop tailored strategies to grow their business.


I spent over 10 years in corporate finance, cash and risk management within large multinationals and was lucky enough to enjoy a wide scope of responsibilities and spend time at destinations like London, New York, Istanbul or Sao Paolo and Buenos Aires. 

I am a go-getter, high achiever and perfectionist, a combination that led me to two burnouts and the need to change the way I live and enjoy my life. After leaving my corporate career I spent a few years on different projects, trying to find an activity that would fulfil me and that would correspond with my strong personal values.


Besides others, I wrote a personal blog and in 2016 I launched Swiss online 'buy and sell' boutique for children's items but I have quickly realised that I won't thrive in such a solitary activity. 

Over time I got more and more involved in other people's businesses, asked to help with planning and launching, reviewing business models that weren't profitable and websites that weren't bringing clients. As a compulsive problem solver, I just loved working on those requests!

Collaborating closely with enthusiastic and motivated entrepreneurs and seeing the results of my recommendations made me realise that this is exactly 'my jam'!  

Using my talents and skills to help someone else on their journey to their dreams is incredibly empowering and rewarding. I have started business consulting in 2018 and my mission today is to help entrepreneurs to take their business off the ground and create an inspiring and encouraging entrepreneurial community around me.

I am a member of local women entrepreneurs network Genuine Women and a volunteering mentor at Singa Switzerland.

I was born and raised in the Czech republic (back then - Czechoslovakia) and I spent my early twenties living and working in Prague and Budapest, before settling in Geneva. I am happily married and have two wonderful children, a girl and a boy.

I speak English, French and Czech.

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Personal story

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